MichaelVitali.net | Case study: Ensemble website | MichaelVitali.net
Case study: Ensemble website
Client: Ensemble Capital Management
Service: Sitemap, writing
The redesign of Ensemble’s website involved not only putting a more professional face on their business, but also accommodating their evolving market position.
Ensemble determined that there were four distinct constituencies with whom they worked. This is reflected on the home page by each of these interests: those invested in pure investment management; those interested in philanthropy (an Ensemble specialty); accounting professionals; and nonprofit executives.
The basic content of the site was reorganized to suit the unique needs of each of these four audiences, enabling them to find relevant information more quickly and efficiently.