Case study: RetIRAbility

Title: RetIRAbility
Project: One-word rollover IRA concept
Design: In-house
Client: DWS Investments
Service: Concept, rationale

RetIRAability is a word that I invented for DWS Investments to communicate a complex thought: a rollover IRA has the potential to strengthen an investor’s abilty to retire. The word “IRA” is embedded in the larger word and is usually formatted in a contrasting color, case or font.

The word has been trademarked and in continuous use for nearly 20 years.

> Back to Clients & Projects.

December 2018
S M T W T F S
« Jan    
 1
2345678
9101112131415
16171819202122
23242526272829
3031  

All text, images and sounds
© 2010–18 Michael Vitali

All rights reserved