Case study: subadvised Dreman funds

Title: Mind of the Contrarian
Project: Print series
Design: In-house
Client: Scudder (now DWS Investments)
Service: Concept, writing

Financial celebrity, author, and Forbes columnist, renowned value manager David Dreman subadvised a number of Scudder funds in the 1980s, 1990s and 2000s.

In 2000–2004 the scale of his overperformance became a major story. This project dissected his management approach and made it more intelligible to the advisory and the investor communities.

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