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Retirability

Title: RetIRAbility
Project: One-word rollover IRA concept
Design: In-house
Client: DWS Investments
Service: Concept, rationale

RetIRAability is a word that I invented for DWS Investments (now Deutsche Asset & Wealth Management) to communicate a complex thought: a rollover IRA has the potential to strengthen an investor’s ability to retire. The word “IRA” is embedded in the larger word and is usually formatted in a contrasting color, case or font.

The word has been trademarked and in continuous use since 1993.

Update

Apparently this trademarked word is no longer in continuous use.

DWS evidently let the trademark expire in 2006, when Nationwide picked it up for nothing. Clever, but dastardly!

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