Case study: Long Grove recruiting

Title:  Questions
Project:  Long Grove recruitment campaign
Design:  Click Communications
Client:  Long Grove Trading Company
Service:  Concept, writing, photo research

To recruit new financial advisors to switch to Long Grove as their broker/dealer, this series of 5 postcards took shots at five weaknesses shown by their current b/d: poor technology, lack of strategic insight, hyperfrugality, inability to boost morale, and general cluelessness.

In 2002 I recommended renaming Long Grove as Waterstone Financial Group. In 2007 Waterstone Financial Group was acquired by LPL Financial.

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