Planned giving for a richer future
By telling true stories with which new donors can be encouraged to identify, planned giving creates new avenues for empathy. “I can see myself in the business owners whose windfall encouraged them to want to give back. And I can also see myself in the student just starting out whose ideals are being tested as they embrace the challnges of the real world.”
Pace University’s annual Mortola Report presents profiles of donors and their beneficiaries…
By involving prospective donors in real-life stories of actual donors whose planned giving has benefited students and the university itself, prospects find it easier to visualize the practical as well as the emotional benefits of supporting higher education in New York City, illustrating Pace’s unqie reputation os one of the most effective forces for upward mobility in the United States.