Category: Books
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Books read in 2018
Books! Best to worst. Gabriel Garcia Marquez, One hundred years of solitude A re-read of the magic masterpiece. Colson Whitehead, The underground railroad Gorgeous prose and a wildly imaginative literalization of one the most important metaphors in American history. Robert Hughes, Rome: A Cultural, Visual, and Personal History Highly idiosyncratic history of Rome through the eyes of…
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Books read in 2017
Books! Best to worst. Too many music books, as usual, but hey. Sam Lipsyte, The Fun Parts Wack. Haruki Murakami, Absolutely on Music Six extraordinary conversations about music with Seiji Ozawa. Steve Turner, Beatles, ’66: The Revolutionary Year How a boy band became a zeitgeist. Robert Irwin, The Alhambra The story of “The Red” — the only Muslim palace…
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When you’re looking for a ghostwriter
For complex topics with intricately intermediated audiences, one of the most difficult things you can do is to write a compelling book. My four books I have ghostwritten four books for three different organizations with widely divergent needs. All four books feature subjects of extraordinary technical complexity, and are intended for highly intermediated audiences. The…
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How to write a book — four steps for organizations
There are plenty of ways to write a book. Here are four steps for an organization. 1. Identify the effect you want to have: “What do we want this book to do? And to or for whom?” Before a word is written or a title is chosen or a launch date is picked, know first…
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Marketing power through organizational memory
Marketing, like everything else, depends on the whims of the marketplace: trends. What was current and exciting a few years ago is hopelessly out of date today, as the momentum of technology engulfs every aspect of business. How do you achieve long-term impact? For an organization seeking to elevate its reputation and to influence its…
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Books read in 2016
Books! Best to worst. Paul Beatty, The Sellout Extraordinary, hilarious, brilliant. Racial stereotypes dancing in front of a funhouse mirror of satire, through a knowing lens of American literature and culture (both African- and Anglo-). More great comic one-liners per page than any other fancy hardbound book I’ve ever read. Jon Meachum, Thomas Jefferson: The Art of Power…