Category: Business

  • Exponent and the Beirut explosion

    Exponent and the Beirut explosion

    Exponent, for whom I wrote two books, was in the news today with two of their engineers interviewed by Scientific American. Engineers Suzanne Smyth and Russell Ogle discuss their pursuit of the causes and origins of such fires and explosions in an attempt to prevent future disasters. Cause and effect are so often traceable as […]

  • Imitation is the sincerest form of larceny

    Imitation is the sincerest form of larceny

    So I’ve been writing for the YMCA of Greater New York for a little over five years, helping them with fundraising in particular. I used to write for the YMCA of Metropolitan Chicago, but I haven’t done so in several years. Recently I noticed a few “echoes” — headlines or themes I had created for New […]

  • When you’re looking for a ghostwriter

    When you’re looking for a ghostwriter

    For complex topics with intricately intermediated audiences, one of the most difficult things you can do is to write a compelling book. My four books I have ghostwritten four books for three different organizations with widely divergent needs. All four books feature subjects of extraordinary technical complexity, and are intended for highly intermediated audiences. The […]

  • How to write a book — four steps for organizations

    How to write a book — four steps for organizations

    There are plenty of ways to write a book. Here are four steps for an organization. 1. Identify the effect you want to have: “What do we want this book to do? And to or for whom?” Before a word is written or a title is chosen or a launch date is picked, know first […]

  • Marketing power through organizational memory

    Marketing power through organizational memory

    Marketing, like everything else, depends on the whims of the marketplace: trends. What was current and exciting a few years ago is hopelessly out of date today, as the momentum of technology engulfs every aspect of business. How do you achieve long-term impact? For an organization seeking to elevate its reputation and to influence its […]

  • Big themes at Morningstar Investment Conference 2012

    Several themes emerged at last week’s Morningstar Investment Conference: Don’t panic 1: “It’s hard to imagine the Eurozone coming apart” (Michael Hasenstab, Franklin Templeton) Don’t panic 2: “For China to experience a hard landing would require two unlikely near-term events… a massive overtightening error, and a banking crisis” (Michael Hasenstab, Franklin Templeton) The best growth […]