Category: Business
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Q & AI
As a freelance financial writer, I was curious about the threat of my imminent obsolescence with the arrival of ChatGPT and similar generative AI chatbots. In an informal experiment, I asked ChatGPT a few questions that are typical of the kind of questions I answer in my freelance assignments, which consist largely of topics in…
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Imitation is the sincerest form of larceny
So I’ve been writing for the YMCA of Greater New York for a little over five years, helping them with fundraising in particular. I used to write for the YMCA of Metropolitan Chicago, but I haven’t done so in several years. Recently I noticed a few “echoes” — headlines or themes I had created for New…
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When you’re looking for a ghostwriter
For complex topics with intricately intermediated audiences, one of the most difficult things you can do is to write a compelling book. My four books I have ghostwritten four books for three different organizations with widely divergent needs. All four books feature subjects of extraordinary technical complexity, and are intended for highly intermediated audiences. The…
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How to write a book — four steps for organizations
There are plenty of ways to write a book. Here are four steps for an organization. 1. Identify the effect you want to have: “What do we want this book to do? And to or for whom?” Before a word is written or a title is chosen or a launch date is picked, know first…
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Marketing power through organizational memory
Marketing, like everything else, depends on the whims of the marketplace: trends. What was current and exciting a few years ago is hopelessly out of date today, as the momentum of technology engulfs every aspect of business. How do you achieve long-term impact? For an organization seeking to elevate its reputation and to influence its…
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Big themes at Morningstar Investment Conference 2012
Several themes emerged at last week’s Morningstar Investment Conference: Don’t panic 1: “It’s hard to imagine the Eurozone coming apart” (Michael Hasenstab, Franklin Templeton) Don’t panic 2: “For China to experience a hard landing would require two unlikely near-term events… a massive overtightening error, and a banking crisis” (Michael Hasenstab, Franklin Templeton) The best growth…