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Case study: Waterstone

Title: Waterstone Financial Group
Project: Corporate Name
Design: Click Communications
Client: Waterstone Financial Group
Service: Naming, concepting

In 2002 a new name was sought for the new company arising from broker/dealers Long Grove Trading Company and Dreher & Associates, Inc.

Out of 15 options, the principals selected Waterstone because its natural metaphor juxtaposes both changeability and permanence.

In 2007 Waterstone Financial Group was acquired by LPL Financial.

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