Title: Exponent(50): A Tribute to Complexity 1967–2017
Design: Marcus Associates
Service: Writing, content organization and editing
A handsome coffee table book commemorative keepsake for clients and shareholders of Exponent, Inc., the multidisciplinary engineering and technology consultancy.
I wrote and edited the text for this attractively produced book, transforming content from scientists, engineers and project managers into a coherent and compelling company narrative. Exponent is a global engineering and scientific consulting firm with expertise in over 70 disciplines, ranging from accident reconstruction to water resource engineering.
The fifty-year history of Exponent was represented by fifty case studies, each consisting of a two-page spread with a main narrative, rich visuals, and a variety of captions, annotations and sidebars that were designed to expand readers’ understanding and to encourage browsing.
The book was a sequel to the company’s first book of historical case studies, Exponent(40), also written by Michael Vitali, published on the fortieth anniversary of the company’s founding.