Tag: eagle asset management
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Neologisms
This “Keeping Our Word” campaign from Eagle Asset Management looks suspiciously (and coincidentally, I’m sure) like my “Neologisms” ads for Deloitte & Touche of nine years ago. I have to admit I’m a sucker for invented words, so I admire Eagle’s approach which consists of these new coinages: perfonomy — the addition of alpha through […]