Tag: jason zweig

  • Neologisms

    This “Keeping Our Word” campaign from Eagle Asset Management looks suspiciously (and coincidentally, I’m sure) like my “Neologisms” ads for Deloitte & Touche of nine years ago. I have to admit I’m a sucker for invented words, so I admire Eagle’s approach which consists of these new coinages: perfonomy — the addition of alpha through […]