Tag: wall street journal

  • Neologisms

    The “Keeping Our Word” campaign from Eagle Asset Management, now offline, looked suspiciously (and coincidentally, I’m sure) like my “Neologisms” ads for Deloitte & Touche of nine years ago. I have to admit I’m a sucker for invented words, so I admire Eagle’s approach which consists of these new coinages: perfonomy — the addition of […]